Where strategy meets photography
Her career began in economics within an international corporate environment. That experience taught her how organisations make decisions, manage risk and communicate under pressure. Professional photography studies and a master’s degree in marketing later gave that analytical background a visual language.
Strategy behind the image
As a strategic planner at Mito Creative, she worked on brand and communication strategies, employer-branding projects and integrated campaigns connected to brands including Magyar Telekom, Burger King, Mondelez, Molson Coors and FANUC. This experience shapes her photographic work today: every assignment begins with purpose, audience and positioning before visual execution.
International recognition
In 2024, together with art director Adél Czebe, she won the Hungarian Young Lions competition in the PR category and represented Hungary and Mito Group at the international Young Lions competition in Cannes. The achievement positioned her at the intersection of creative strategy, social insight and internationally competitive communication.
Leadership portraits that still feel like the person
Her work spans executive and personal-brand portraits, fashion, beauty and advertising campaigns. On set, she works quietly and directly. Leaders, founders and creative professionals receive clear guidance without being pushed into a borrowed persona. The result is contemporary and credible because it still belongs to the person being photographed.
International practice and professional leadership
Her professional development includes intensive fashion and beauty photography training in New York with Lindsay Adler. As an OM SYSTEM Ambassador, she contributes to professional education, camera demonstrations and mentoring. At the BANHALMI Budapest Studio, she leads local client relationships, productions and creative coordination.
Photography with a social purpose
Her practice also includes socially engaged projects. Her first solo exhibition supported the Hungarian Charity Service of the Order of Malta, and later charity initiatives connected photography with fundraising for emergency and child-rescue causes. These projects show the same principle that guides her commercial work: an image should serve a real purpose, not merely decorate a message.